Since 2011, the sales figures for Valios organic products have been declining. Key reasons not to buy have been price barriers,
uncertainty of differentiation from normal products and not knowing that the organic producers are getting more fairly paid.
Our task was to create a totally new look for the Organic brand. The target group was urban DINKs. We wanted to bring the brand forward – both in terms of modernity, authenticity, taste appeal and liking. The new look was than directly taken into several product categories such as milks, yoghurt, cheeses and creams!