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Taking Eriksberg into a new level of premiuzation and crafted beer.
Client:
Carlsberg, Sweden
Market:
Sweden
Design strategy
Packaging design
Portfolio strategy
Visual identity
Art Direction
Background/Insight:
Eriksberg holds a significant position as a priority brand within the Carlsberg portfolio. The aim of the project was simple: to boost Eriksberg's brand awareness and drive sales growth. The client wanted a fresh design that would take the Eriksberg brand to new heights. They wanted to reinforce the perception of Eriksberg as an approachable premium brand, radiating elegance, contemporary vibes, and a genuine passion for brewing delicious beers that perfectly accompany good food and great times.