Super Tuesday

Eriksberg Eriksberg Eriksberg Eriksberg Eriksberg Eriksberg

Taking Eriksberg into a new level of premiuzation and crafted beer.

Client:
Carlsberg, Sweden

Market:
Sweden

Design strategy
Packaging design
Portfolio strategy
Visual identity
Art Direction

Background/Insight:

Eriksberg holds a significant position as a priority brand within the Carlsberg portfolio. The aim of the project was simple: to boost Eriksberg's brand awareness and drive sales growth. The client wanted a fresh design that would take the Eriksberg brand to new heights. They wanted to reinforce the perception of Eriksberg as an approachable premium brand, radiating elegance, contemporary vibes, and a genuine passion for brewing delicious beers that perfectly accompany good food and great times.

Solution:

We started by thoroughly analyzing Eriksberg, looking at every aspect of the brand, such as the portfolio structure, information hierarchy, key design assets, and brand touchpoints. Together with the client, we spent a lot of time creating a new design strategy that focused on consumers. Our aim was to make a big change compared to the brand's current look and feel and enhance the premium perception. Attention to detail and craftsmanship were crucial for our success. We updated almost all assets and added new elements. Market research confirmed we were on the right track before finalizing the design. The new design is now in stores and Systembolaget, and it has also heavily influenced the brand's communication efforts