Super Tuesday

PRESSBYRÅN PRESSBYRÅN PRESSBYRÅN PRESSBYRÅN PRESSBYRÅN PRESSBYRÅN

Creating a new design for Pressbyrån’s disposable on the go material.

Client:
Reitan Convenience

Market:
Sweden

Concept creation
Packaging design
Structural design

Background / Insight

Pressbyrån is Sweden’s largest convenience store chain with more than 300 stores around the country. Always present at public transport hubs where people are on the go. Super Tuesday was asked to renew the current design for their disposable material – a proud identity carrier for the brand. The task was to roll-out a new design that captures the true personality of Pressbyrån being genuine, happy, inspiring, modern, reliable and a player that truly cares about our environment. The mission was to create something that really can be noticed out on the streets and represent the brand in the right way.

Solution

Super Tuesday created a design concept infused with Pressbyrån’s DNA where we wanted to capture people on the move that in a playful manner interacts with the big hero, “the sun”– taken from the logotype. By creating small illustrative figures, and placing them together with the eye-catching Pressbyrå-yellow sun, we ended up with a bold, modern and strong design. All material was changed to more environmentally friendly alternatives, as this is an important matter for Pressbyrån (and should be for everyone). The new design was launched in Feb 2020.