Humlegårdsgatan 13
Stockholm, Sweden

hello@supertuesday.se

INSTAGRAM
Linkedin

SIMON KAMRAS
Managing Director/Founder
+46 72 316 00 53
Simon.kamras@supertuesday.se

YASHAR NIKNAM
Creative Director / Founder
+46 72 311 00 53
yashar.niknam@supertuesday.se

Christofer Weider
Art Director / Partner
+46 70 996 31 57
christofer.weider@supertuesday.se

VALIO VALIO VALIO VALIO VALIO VALIO

13 years together. Hundreds of ideas brought to life. Still creating what comes next.

Client:
Valio

Market:
Sweden
Finland
Denmark
UK
Spain
Portugal
South Africa
China

Scope:

Portfolio strategy
Concept creation
Design strategy
Packaging design
Art Direction
Illustration
Naming

Journey:

Since 2013, we have partnered with Valio to evolve one of the Nordics’ most trusted dairy brands. Over thirteen years, our collaboration has spanned global strategic initiatives and portfolio architecture to local launches, packaging and shopper communication, across everything from everyday dairy and lactose-free innovations to new categories. Throughout the journey, the ambition has remained the same: to strengthen Valio’s position while expressing the Finnish quality, care and dairy expertise at the heart of the brand.

Read more

Impact:

More than 13 years of partnership.
More than 300 projects delivered.
More than 3,000 SKUs developed and implemented.

From strategic brand initiatives to everyday packaging updates, the collaboration has helped build a coherent and recognizable brand across categories, markets and generations of consumers. As consumer needs, markets and categories have evolved, so has the design. The result is a continuously evolving brand experience that strengthens recognition, builds relevance and creates commercial impact.