Peek into the world of Storytel! Campaign concept with the authors in Focus.
With over 700,000 book titles, Storytel has one of the largest audiobook libraries online. With a new campaign, they wanted to shift focus from the service to the content. The aim was to show how accessible stories are with Storytel and to build communication around new book releases on the platform. We created the campaign ”Step Into the Story” and a brand new world with endless possibilities.
We launched the campaign with a series of TVC adverts with the authors in focus, promoting their latest book. To show how accessible Storytel is, we took the viewers all the way into the creative world of each writer. Mixing CGI with in-camera action we created a personal world for each writer, with each world still being very on-brand for Storytel. The concept Data showed that the adverts had the highest brand recognition since they started measuring campaigns.