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FOR THE FREEDOM OF EVERYBODY
Background / Insight:
BUBS is an innovative brand in the confectionery category that stands out for its unique and much-loved products. While BUBS had a strong product identity, the brand itself was less clearly defined. The challenge was to build a visual identity that strengthened brand recognition and personality without losing the strong emotional connection to the products, while also setting the stage for future international expansion. When BUBS became part of Orkla Snacks, the opportunity arose to create a new visual identity and brand world that more clearly reflected its brand personality — playful, bold, and confident, yet modern and distinct.
