Super Tuesday

PÄNDY PÄNDY PÄNDY PÄNDY PÄNDY PÄNDY

Enjoy better — for — you snacks Monday to Sunday.

Client:
Humble Group

Market:
Global

Scope:

Design strategy
Packaging design
Art direction
Brand narrative

Background / Insight:

Pāndy was founded in 2015 with a vision that snacks can and should be a part of a healthy everyday lifestyle. Pāndy offers a wide range of products including energy drinks, protein bars, lentil chips and candy. Always on the hunt for new better-for-you products, never compromising on taste. Super Tuesday was asked to do a total make-over covering the brand identity, packaging design and communication. The new design should be happy, playful, modern and tasty.

Solution:

We created a new brand concept called Monday to Sunday referring to the great quality that makes it possible to consume the delicious products every day. This concept literally became the hero communication in the packaging design. All flavors got their own weekday written in bold typography on each package. The colors are modern yet yummy. This coherent look became the solid link between packaging and the communication. The new bold brand concept, together with strong marketing activations working with influencers and ambassadors, has made Pāndy grown with over 30 markets worldwide. Pändy is now part of the Humble group.