FALCON FALCON FALCON FALCON FALCON FALCON
Moving to restore a legacy.
Client:
Carlsberg, Sweden
Market:
Sweden
Design strategy
Packaging design
Portfolio strategy
Visual identity
Art Direction
Background/Insight:
Falcon is a classic in the Swedish beer landscape, celebrated for its rich heritage. To stay relevant in a competitive market, Falcon needed a refreshed design that honored its roots while appealing to new generations. The goal was to modernize the look while keeping the falcon as the iconic centerpiece. Key insights revealed an opportunity to broaden the brand’s appeal to younger audiences and balance its reach across genders, ensuring Falcon remained both relevant and accessible.
