Client: Valio Play
Project: Packaging Design / Brand Identity
Market: Finland 2016

Valio Play is a new diary brand for the Finnish market. With Play, Valio is (obviously) targeting younger people with the aim to create an active, exciting and different brand. Super Tuesday has created the brand identity and packaging design. The idea was to build a brand around different vibrant and interesting characters. These characters are now being used in different kind of communication.