Client: Valio Aamupala
Project: Packaging Design
Market: Finland 2014

Aamupala was established 1980, and is today 
the leading brand in processed cheese in Finland. The users of these products are mainly older people and families.

Our aim with this renewal was to start speaking to adventurous younger people and bring in excitement to the cheese shelf. Together with our brave client, we took a quite huge leap, and developed the brand and packaging design into a tasty, well-integrated and humoristic world.