Valio Kippari (= sailor) is a traditional Finish cheese brand. The first product was launched in 1970, and today Kippari is seen as a nostalgic, trustful and iconic brand.
Our task was to re-design the Kippari portfolio. We decided to go through all key design elements to give the icon a more proper and up-to-date look and feel. The Kippari himself became a proud, positive and more realistic character. The logo was re-drawn and taste-cues dialed up.