Valio

Re-design of Valios
iconic cheese brands.

Packaging design
Strategy

Market:
Finland

Valio is Finland’s largest manufacturer of dairy products. Valio's portfolio includes cheese, powdered ingredients, butter, yogurt, cooking products, juices and of course milk.

Super Tuesday is today Valio’s global strategic design partner – taking lead in all markets. We have during the last years been involved in both developing new brands as well as re-designing existing ones.

One of the product groups we have been heavily involved in is the cheese category – where we have been re-designing several of the iconic brands such as Oltermanni, Kippari, Aamupala and Polar. The aim when working with these brands have been to keep the heritage and strong recognition but give them a more contemporary look that can beat the competition.