Topcab

Challenging the
premium taxi market.

Brand identity
Strategy

Market:
Sweden

Topcab is part of the Cab Online Group, one of europ├ęs leading technology and service provider to the taxi - and transportation industry.

Our task was to re-design all brands within the taxi portfolio, and start with a total makeover for Topcab. Main focus was to shift the brand towards a more modern, bold and premium position.
In collaboration with Hans Brindfors AB.

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