Kronjäst

Re-design of
an iconic brand.

Packaging Design
Brand Identity
Strategy

Market:
Sweden

Jästbolaget is Nordic region’s No. 1 producer and supplier of yeast and yeast-based products. Their range of consumer products consist of fresh yeast, dry yeast and sourdough. Kronjäst is their primary consumer brand.

Super Tuesdays task was to develop and modernize the packaging design for the portfolio. The core idea was to continue to build on the iconic yellow color (all Swedes recognize the small yellow yeast cubes) but bring all elements to the next level including a bold upgrade of the logotype, illustrations, core elements and typography.