Kahlúa

Chili Chocolate
Limited Edition.

Packaging design

Market:
Global

Originating in Veracruz, Mexico 1936, Kahlúa has become the number one selling coffee liquor in the world. Kahlua is today also one of The Absolut Companies key strategic brands.

Super Tuesday was asked to develop their new Global Limited Edition: Kahlua Chili Chocolate. The product is a mixture of silky smooth chocolate combined with a kick of hot chili.

We developed a bold design that with the usage of an illustrative style, captured both the strong heritage of Kahlúa as well as the key ingredients of Chili, Coffee beans and Chocolate. The end result became a vibrant expression – that works well on both the spirit shelves as well as in bars around the world.