Formulate is a team of dedicated data scientists and engineers that want their customers to have better control over promotion activities. They want to revolutionize how retail marketing decisions are made.
How? By providing marketing and sales professionals with tools that can transform data into better decisions.
Formulate asked Super Tuesday to help them with their positioning as well as creating a new identity for the brand.
The core idea?
To visually step into the world of retail and create a quick recognition to the key area of Formulate’s stakeholders. The approach was to combine images of mixed retail products with clear graphics that portrays the different products and services that Formulate offers.