Beefeater 24 is the super premium expression from Beefeater. It contains of 12 botanicals. The botanicals are selected and loaded, by hand, into the still with the neutral spirit and left to steep for 24 hours prior to distillation.
Our brief was to design a secondary packaging for Beefeater 24 that would increase brand awareness and communicate the brand proposition to consumers in a strong and inspiring way.
Inspired by the beauty of botanics and Asian ingredients, we created a secondary packaging that welcomed our target group into a stunning botanical garden. A packaging suitable for both in-store displays as well as home decoration.