Absolut Art was founded with an ambition to democratize access to fantastic art. At scale. Globally. Through a commercial platform close the gap between artists creating and people collecting.
Super Tuesday has been responsible for the development of the packaging concept (structural and graphics) for the launch in close collaboration with the great team from Absolut Art.
Our objective was to create an unboxing experience leading to a consumer so positively surprised by the experience that she shares it with others. The work was 2016 awarded with a Silverägg, one of the finest prices one can receive for design in Sweden.