Malibu is a coconut flavored Caribbean rum. The brand is today owned by Pernod Ricard and is one of the key strategic icons in the big portfolio of brands.
Super Tuesday has during the last years been a key partner for developing the RTD-portfolio. The projects have included briefs for new products and flavours in cans, single bottles, and cocktail-pouches.
The aims with the launches have been to grow sales, re-vitalize the brand and also through new products build recognition to the Malibu ”mother”. Key markets for the projects have been primarily UK, US and China.