Valio

Oddlygood,
plant-based products.

Packaging Design
Concept Creation
Strategy

Market:
Finland
Sweden
Russia
UK

Earlier this year Valio launched Oddlygood. A totally new brand within the portfolio, focusing on tasty and healthy plant-based products. This is the first time Valio is outside the dairy-business.

As Valios global strategic design agency we were responsible for the the development of the pack design. The overall brand mission was to create a design that delivered on the mission "to make life taste better in an unexpected and positively odd way". The result is a unique, odd and quirky design – randomly seen on the shelves today!

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